Utilizing the Cut-off Look to Encourage Users To Scroll: Here’s an interesting concept I never considered: some users may not scroll your home pages because the way you designed it, it appears as through the entire thing loaded. Other sites have a “cut off look” which encourage users to scroll because it’s obvious there’s stuff below the fold.
Because of the design of this page, we’d expect to see users not scroll. It isn’t because users of the site have something against scrolling. It’s because the way the page falls in the window, it looks like the entire page loaded.