How an Expert Uses Google

By Deane Barker on July 25, 2003

Searching for Commentary on Cluetrain Manifesto: This is an interesting look at how an experienced searcher goes about finding something on Google. In this case, comments about the book “The Cluetrain Manifesto.”

“On the ‘Advanced Google Search’ page she then selected the following: Language ‘English’, Date ‘Past 3 months’, Occurrences ‘in the text of the page’. I asked why she specifically wanted to have the occurrences ‘in the text of the page’. She replied that she considered that individual comments are more likely going to be in the text of a paragraph rather than in a heading.”

Eventually, they give a link to the search they came up with. Now, I wrote about this book several months ago, so I looked down their list of results and found a link to Gadgetopia towards the bottom…but it was to this entry: “Microsoft Corporate Blog Policy,” in which I mention the book once. What’s interesting is that this entry — “The Cluetrain Manifesto” — which is my review of the entire book, doesn’t appear in that list of results at all.

Another point of interest:

“The expert I worked with in this example spends eight hours a day searching for information for other people, usually creating reports based on what she finds online…”

Call me seriously deranged, but I’d kill for that job.