YouTube Market Share

By Deane Barker on June 29, 2007

YouTube: More visitors than rival sites combined: That’s some crazy market share.

YouTube, which has had to pull copyrighted videos off its site after legal attacks by some big media franchises, has enjoyed a surge in U.S. audience share that leaves it far larger than the next 64 video-sharing sites combined, a survey found.

The U.S. market share of visits to YouTube, which Google bought for $1.65 billion last November, rose 70% from January through May, online audience measurement firm Hitwise Inc. said in the survey published Wednesday.