Salesforce.com buys Web content management firm: I don’t get the integration angle here. What’s the benefit of integrating CRM with Web content management?
Salesforce.com, best known for its hosted sales applications, is pushing into Web content management.
The company on Tuesday expects to detail new products and the acquisition of start-up Koral, which created a Web content management service tied to Salesforce.com. Terms of the purchase of Koral, a small company based in San Mateo, Calif., which first launched its product last fall, were not disclosed.