By Deane Barker on February 16, 2007

Highrise: Shared contact manager: 37 Signals is starting up a CRM tool.

This was a long time coming. Two-and-a-half years ago, when we went to their workshop, they were talking about this, and they had code-named it “Cream.” After they mentioned the name (but didn’t say what it was), it took about 10 seconds for someone to extract the C-R-M and figure it out. Jason looked a little deflated.

Bummed about the name “Highrise” too. I had pegged that as a good name for a piece of software for years, I just never had the software to name. Bummer.

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