Sweden has Officially Jumped the Shark

By Deane Barker on January 27, 2007

Sweden the First Country to set up an Embassy in Second Life: Um, what?

Sweden is to become the first country to establish diplomatic representation in the virtual reality world of Second Life, officials said on Friday.

“We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,” Swedish Institute (SI) director Olle Wastberg told AFP.

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  1. I don’t understand all of the legitimate organizations jumping on board SL. I’ve downloaded it and tried to understand the appeal a few times and just cannot.

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