Netflix Adding Downloads

By Deane Barker on January 16, 2007

Netflix adds online movie viewing to DVD rental service: It was kin dof obvious that they had to get to this point someday. This is a fairly radical change for them, but I commend them for making the change.

Online movie rental service Netflix introduced a new feature Tuesday to allow customers to watch movies and television series on their personal computers and said it will make the new feature available to its subscribers in a phased rollout during the next six months.

[…] Customers using the service will have to perform a one-time installation of a browser applet that will take less than a minute. Then most subscribers’ movie selections will begin playing in their Web browser in as little as 10 to 15 seconds after loading.

[…] The service will base the number of online viewing hours on a customer’s plan. A client with the entry-level $5.99 a month plan will be able to watch movies online for six hours a month, while those with the full $17.99 a month plan that allows them to rent three DVDs at a time will be able to watch 18 hours a month online.