The Basics of Search Engine Optimization: This is the most brilliant article on SEO I’ve ever read. Seriously, this is what everyone should be doing, and this is most solid, perfect advice I’ve ever read. Finally, sanity.
You want to rank well in Google, but you need to ask yourself: why should you rank well? It’s more obvious why you want to rank well; you want more visitors, you want to spread the word on something that is important to you, you want to change the world, or maybe you just want to sell something, facing strong online competition. But why should you rank well?
Via George Mandis.