Digging for Googleholes – Google may be our new god, but it’s not omnipotent.: Interesting look at some problems with Google.
“Search for ‘apple’ on Google, and you have to troll through a couple pages of results before you get anything not directly related to Apple Computer — and it’s a page promoting a public TV show called Newton’s Apple. After that it’s all Mac-related links until Fiona Apple’s home page. You have to sift through 50 results before you reach a link that deals with apples that grow on trees: the home page for the Washington State Apple Growers Association. To a certain extent, this probably reflects the interest of people searching as well as those linking, but is the world really that much more interested in Apple Computer than in old-fashioned apples?”