By Deane Barker on October 27, 2006

Hell.com is being sold at Web domain name auction: It would be worth buying just so you could have the subdomain “whatthe.”

The Internet domain name Hell.com is scheduled to be sold at a live auction Friday, with organizers expecting bids of more than $1 million, The Wall Street Journal reported.

[…] Moniker, a unit of the brand and marketing company Seevast Corp., is auctioning Hell.com for BAT Flli LLC, a creative think tank whose founder, 57-year-old Kenneth Aronson, registered the name in 1995, the Journal said.



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