By Deane Barker on October 25, 2006

In Limbo, bidders asked, ‘How low can you go?’: This seems silly to me. Once it loses its novelty, I think they’re going to have a tough time finding products that companies essentially want to give awa.y

Developed by start-up Limbo 41414, the online and cellphone auction rewards the lowest bid with a catch: The winner is the person with the lowest bid that no one else also bids. If two people bid a penny, they both lose.

Limbo, launched in January with $9 million in venture capital, aims to profit mostly by selling sponsorship rights to the auctions. To get things going it has bought some prizes, from iPods (one went for $4.30) to a Mini Cooper ($50.43).



  1. Hey, Dean. I work for Limbo 41414 so no doubt I’m biased. Therefore, I’ll simply focus on the facts. Think of how many companies do sweepstakes everyday. Seriously ust about every company is trying to give something away. Hundreds of news sweeps start everyday. Sooo, we’ve just created a fun, more interesting way for companies to engage cusotmers (current or new). In our latest round of research, 51% of users claimed to be more likely to by the item after having played our game. Now, whether that’s true or not, I don’t know. I do know that our average players bids more than 15 times per Limbo Auction. That’s pretty compelling for advertisers. As stated, I’m biased.

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