Wal-Mart Spams the Blogosphere

By Deane Barker on October 20, 2006

Wal-Mart blogs revealed to be done by PR firm’s employees: I can’t say this is Earth-shattering news.

A public relations firm has revealed that it is behind two blogs that previously appeared to be created by independent supporters of Wal-Mart.

The blogs Working Families for Wal-mart and subsidiary site Paid Critics are written by three employees of PR firm Edelman, for whom Wal-Mart is a paid client, according to information posted on the sites Thursday.



  1. Very bad move from Wallmart. I think they could start normal employee blogs instead of this cheap fake blogs, if they would only have any happy Wallmart employies, which I find hard to believe in.

    Thank you for sharing this story with me !

  2. An even worse move for Edelman. They are the PR firm that claims to be a leader in the social media space and for them to be behind the creation of fake blogs calls that claim into question. The shocking thing is: did they really think they were going to get away with it?

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