Zune: Forced DRM

By Deane Barker on October 2, 2006

Zune’s Big Innovation: Viral DRM: Microsoft’s upcoming Zune will DRM your music before you can share it with anyone else, even if the music wasn’t DRMed in the first place.

[…] recipients of shared songs will only be able to listen to them three times or for three days, whichever comes first. It sort of sounds like a really bad tire warranty.

Zune accomplishes this amazingly stupid feat by wrapping shared music in a proprietary layer of DRM, regardless of what format the original content may be in. If Microsoft’s claims are to be believed, this on-the-fly DRM will be seamless and automatic – which must be some kind of first for Microsoft.

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  1. Microsoft has truly lost their mind on this one. Either that, or they are in bed with the RIAA. I would say it’s almost unbelievable, but we all know that it’s not.

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