The Crab on MySpace

By Deane Barker on August 4, 2006

www.myspace.com/crab: Honda is using MySpace for an impromptu ad tie-in with their Element. There’s a profile for the crab (“Maybe little pinch?”) from the ad, which I find hysterical (you can view the video on the site). Trivia: the voice of the Honda Element is Owen Wilson.

This is one of the only MySpace pages I can look at for more than 30 seconds without having a seizure. The video, incidentally, is hosted on YouTube, giving a Honda a one-two punch of using free, buzzworthy services to market their stuff.

Gadgetopia

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