By Deane Barker on July 22, 2006

Microsoft confirms plan to take on Apple’s iPod: Sell your Apple stock now.

Microsoft Corp. said Friday it plans to release a new music and entertainment player and accompanying software under the “Zune” brand this year, in a belated attempt to challenge the dominance of Apple Computer Inc.’s iPod player.

Stupid name.



  1. I think this falls under the “too little, too late” category.

    I, for one, became thoroughly disgusted with the bloated, buggy Windows Media Player a long time ago. iTunes came as a great relief, and I had a Nano within weeks of its introduction. I just can’t see Microsoft making anything that works as efficiently and reliably as the i-product line.

    The other problem is that the market is pretty well saturated as far as digital media players go. I think the majority of sales now come from people upgrading to larger, faster, or more capable players, rather than people looking to buy for the first time. In that respect, it’ll take a lot to lure people away from the iPod format, especially since I doubt whether Microsoft will be able to incorporate the iTunes DRM stuff in their player.

    I bet it’ll flop.

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