Apple’s mean-spirited ad campaign.: Yeah, totally.
My problem with these ads begins with the casting. As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast.
(And don’t bother bringing up the Slate-Microsoft connection. Microsoft sold Slate over two years ago.)
The fact is, these ads are heavy-handed. There’s nothing even remotely subtle or smart about them. Yes, yes, Mac users think PC users are as common and uncool as just another suited businessman, we get it. We got it, in fact, 10 years ago when you started beating the dead horse.
Truth be told, I look a lot like that businessman. And the kid looks like Nick Burns and it makes me want to punch him in the mouth.
In fact, maybe he is Nick Burns:
It is inferred by Nick’s computer jargon in the sketches that the network he supports is Apple-based, which is atypical for large corporate networks, where Windows platforms are generally preferred. Apple is regularly used in television and movies due to the refresh rate of the screens being better in-synch with the cameras. However, since the monitors are only shown from the backside, the use of Apples in the sketch is unexplained.