Why Mac Ads Suck

By Deane Barker on June 20, 2006

Apple’s mean-spirited ad campaign.: Yeah, totally.

My problem with these ads begins with the casting. As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast.

(And don’t bother bringing up the Slate-Microsoft connection. Microsoft sold Slate over two years ago.)

The fact is, these ads are heavy-handed. There’s nothing even remotely subtle or smart about them. Yes, yes, Mac users think PC users are as common and uncool as just another suited businessman, we get it. We got it, in fact, 10 years ago when you started beating the dead horse.

Truth be told, I look a lot like that businessman. And the kid looks like Nick Burns and it makes me want to punch him in the mouth.

In fact, maybe he is Nick Burns:

It is inferred by Nick’s computer jargon in the sketches that the network he supports is Apple-based, which is atypical for large corporate networks, where Windows platforms are generally preferred. Apple is regularly used in television and movies due to the refresh rate of the screens being better in-synch with the cameras. However, since the monitors are only shown from the backside, the use of Apples in the sketch is unexplained.

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Comments

  1. Sorry, I thought they were hilarious, and generally got their point across in a tone that everyone will understand. I agree with the article, though, that Hodgman carries the show in these spots.

    Also, linked in the article, “If MS designed the iPod package” is not to be missed.

    However, since the monitors are only shown from the backside, the use of Apples in the sketch is unexplained.

    I’ve heard that SNL is a all-Mac shop.

  2. Actually, I probably look more like the PC guy than you do; how’s that for irony?

    Still, I thought the ads are funny as all get-out. Mean spirited? (a term that is way over-used, and has all but lost its meaning.) Nah. They’re just fun pokes at the big guy while Apple is trying to make a point about their product; all intentionally overstated to emphasize the point. I think it’s called hyperbole.

    Mac users think PC users are as common and uncool as just another suited businessman, we get it.

    That’s something that I’d strongly disagree with. There may be a select few Mac users with that attitude, but it’s far from the majority.

    Now wait a minute; you’re not yanking my chain again, are you?

  3. I think it’s pretty typical marketing. Beer companies sell beer by showing pictures of women in bikinis — this works because it hits us subconsciously, not because it has any relevance to the product. Apple is doing the same thing that they all do — selling the sizzle, not the steak. Buy a Mac, be cool. Buy a Volkswagen, be cool. It’s all the same game. And I thought the ads were pretty damn funny myself.

  4. I thought the ads were pretty funny myself. I use a PC and a Mac and like the PC better.

    Each serve their target well and ignore others well. Oh and I can’t wait for some linux programs to get end user friendly and stop crashing so I can ditch MS.

  5. I thought the ad cheaply stereotypical – wholly unimaginative and completely uninspiring.

    Moreover, once again Apple is saying “we’re not for everyone” in their lame attempt to say “we’re cooler than PC users.”

  6. You know, there’s a lot to like about Macs these days, but these commercials really make me want to smack that insufferably smug kid.

    Actually, I did gain some insight from watching them though: I think I finally understand how middle-American Republicans feel when watching media-elite Democrats.

  7. I kind of look like the mac guy, accept my hair is shoulder length…just thought I’d throw that in…yes..I am a mac user I don’t think of PC users as “uncool” as all of my friends use PC’s so sometimes they laugh about the mac, its all harmless fun at the end of the day. Alot of the time, my friends play alot of games and the mac restricts me from doing so as most of the games are not mac compatible, these ads rarely mac a right point, but when they do, I’m sure theres a million points microsoft can make about why the pc is better than the mac

    I recently saw the mac ad about rebooting? macs have to reboot as well, but the ad says they don’t. Also, alot of the mac programs are PC compatible, there is one great film editing piece of software for the mac called final cut pro, but then there is adobe audition for the PC, pretty evenly matched.

    Then we come onto games….How many good games are mac compatable?? exactly.

    and personally, I don’t read the wall street journal so I don’t particularly care.

  8. My problems with the commercial: -PC guy is funnier/cooler then the mac guy. -Many of the claims are small minded: -I have had to reboot my mac. -Macs can get virus’ -PC talk to Digital Cameras fine. -PC = Windows????? PC stands for personnel computer. Heard of
    Red-hot,Gentoo,Suse, and the hundreds of other linux distros? -Buying a piece of hardware makes you cool, just like the Mac guy. -Who comes off as a smug prick. -There is mountains of software for the PC and if you include linux…. -Games? -I suppose many of the elitist things in the ads have come out of my mouth from time to time, but I think it’s a poor way to sell a product. -Buy a Mac and join us in our elitism, hell I am twice the elitist because I think half the people who use mac are just hipsters and you should be power user to be called a Mac user. My computer does much more now then it did “out of the box”

    Also, I love my PowerBook I’m just sad that apple won’t take down these ugly ads, that I look at everyday when I check out the apple website… To see what kind of hardware I need to buy to be “hip”… -trigger

  9. I have never seen a mac commercial that I thought was funny, original, and/or inspiring. There is some deuche like the dodgeball guy (originally they had that jackass from jurassic park who was annoying and mini-me from Austin Powers) trying to seem all in style and hip for owning and using a mac or iMac for the elite (what is up with the “i” anyway?). I do not appreciate having the P.C. user seem like the awkward uncool next door neighbor in a suburban neighborhood compared to the jack-off I would have punched in the mouth if I saw him walking down the street. I have used P.C.s my entire life, I grew up on DOS and Windows 95/98 and to this day use a home built AMD powered nVidia SLI P.C. for everything mac users say they can do and a hell of alot more.

    From what I have seen and read about the intel mac is nothing impressive to buy at a hefty price tag when you can build the desktop system for so much cheaper. Having a computer that can boot with windows, linux, and mac os x just seems like over kill since you can do windows and linux on the pc and whatever software is already out on the mac is most like windows compatiable. Plus to top it all of the July 2006 issue of Maximum PC did a speed test of OS X against Windows XP on an intel mac and the results showed that windows was faster.

    Steve Jobs and the rest of apple’s marketing department need to get their head out of their asses and realize that they are an archiac computer company that only owns 2%-4% of the computer market, one of the reasons why they moved towards intel. Apple is nothing more than an iPod company and needs to rethink about what they are selling if they truely want to be a respected computer company. Plus it would not hurt if they stopped the pop culture advertising.

  10. I’m a user of both Macs and PCs. I use a Mac at work and a PC at home, and to be perfectly honest, the Macs I’ve used at work have given me more trouble than the PCs at home.

    What I really don’t like about the Mac ads are that they’re just kind of insulting, and that they seem to sell to people who already own Macs. I don’t know about you, but I’m not motivated to buy from a company that’s insinuating that I’m a big nerd simply because I own a PC. And before these ads, I was thinking of a Mac desktop laptop to backup my PC laptop.

    I’m even less motivated when the commercials from said company have some information that’s just plain misleading. Macs DO need to be rebooted, they DO have hardware issues, and no, PCs can do more than spreadsheets. My last PC desktop didn’t come in several different boxes, and you should update the software on any computer as soon as you get it.

    There’s a new line of ads that I think Dell or HP is running for their laptops. Now, they’re using celebrity endorsements, but during the course of the ads, they list out what the person does with the computer, and WITHOUT taking shots at anyone.

  11. but I’m not motivated to buy from a company that’s insinuating that I’m a big nerd simply because I own a PC. And before these ads, I was thinking of a Mac desktop laptop to backup my PC laptop.

    And that’s just it. Apple’s entire marketing push is centered around the “PC users are idiots” theme. If you want me to switch to your product, insulting me is not a good way to start.

    Enjoy your single digit market share, Steve.

  12. I think the one that pisses me off the most is the “macs are better for entertainment” bullshit ad that completely ignores the fact that the PC is the best gaming platform on the planet, and the mac completely sucks in that regard and offers nothing that the PC can’t equil or better.

    Macs suck

  13. I used to be open to the possibility of owning a Mac, but after seeing how having one turns people into some of the most irritating and snobby little twits this world has ever known, I wouldn’t buy a Mac purely on principle. I’m tired of the ads, I’m tired of the smug arrogance. Seriously, Apple-philes are just plain obnoxious and will suck up to any piece of ergonomic crapware that catches their shallow and limited attention spans. End of story.

  14. I used to be a Mac guy. I’ve bounced back and forth at different stages in my life over the years. I still have a couple of Macs in storage. I definitely look more like the Mac guy, but I prefer my Win2K box any day. I’m an artist and musician, I do 3d, 2d, design, animation, programming and more. I do it all just fine on my ‘pc’. Proprietary hardware sucks. I’m so done with Apple it’s not even funny. As for their adverts, I just laugh and turn the channel. I won’t even watch ’em, I refuse to waste a single brain cycle watching Apple ads. But then again, I pretty much dislike commercials altogether. The last thing I want or need is to be sold crap that I don’t want or need.

  15. The only thing I ever liked about Apple was playing Oregon Trail… That’s just about it. Good for nothing else.

    PC > mac

  16. It’s funny reading these… I haven’t seen 1 complaint about Macs that isn’t a myth. A computational test (a simple test that counts exactly how fast the processor works), on the exact same computer (they used boot camp), showed that OS X works 20-25% faster than Windows. This applies to all applications (games included).

    Apple uses four button mice, with a scroll ball.

    Macs get virii? Not bloody likely. The only ever successful virus on a Mac was an installer with the password request disabled. You know what? It was fixed in a day.

    Apple makes the most powerful desktop computer on the planet. Pretty straight forward.

    Said computer is 30% cheaper than building you’re own (if it were possible… Heh.).

    Those commercials are hilarious…

    P.S. What would you Halo fanboys have done if Bungie had finished Halo for Mac before Microsoft bought them out? (That’s right, Halo Mac was in beta when Microsoft bought Bungie!)

  17. Joe: I?ve heard that SNL is a all-Mac shop.”

    Is that supposed to mean Mac’s are better than PCs? Last time I checked, SNL is a terrible show. I believe they used PCs when it was actually a good show.

    And anyone who thinks that would make PCs better is just as oblivious as Joe.

  18. “Apple makes the most powerful desktop computer on the planet.”

    i think i heard this statement about three years ago. yeah, how did that go again?

    “OS X works 20-25% faster than Windows. “

    too bad you cant get any software for that.

  19. “on the exact same computer (they used boot camp), showed that OS X works 20-25% faster than Windows. This applies to all applications (games included). “

    games on os x? wow, thats news to me

  20. Apple makes the most powerful desktop computer on the planet. Pretty straight forward.

    Sorry; you are mistaken. There are a number of windows based systems that run dual Intel Woodcrest processors. Look at some Boxx systems. You can now buy dual quadcore systems from Dell; Mac ain’t there yet.

    The thing about these commercials is they are simply misleading. They try to say PC’s are not capable of creative work; all they can do is Excel. This, of course is utter BS, as a far greater amount of creative work is done on PC’s. There are more 3DS Max seats than all of Mac 3D combined. Sure, plenty of creative work on is done on Mac’s; the exact same work can and is done on PC’s; not that Apple would ever admit it. As far as making the PC guy seem like a computer idiot, it’s kind of ironic. I have always found PC user to be FAR more computer savvy than Mac users.

  21. It’s all LA, man…I work in “the biz” and EVERYONE uses macs- it’s a hipster thing – somewhat counter culture – PC is “big bad ugly huge corporation” – these pretentious snobs act as if macs are handcrafted lovingly in a picturesque Seatlle wooded getaway…get over yourselves….

  22. I totally agree. These ads have always gotten on my nerves. They should make one where the PC comes out and talks about all the cool peripherials that he’s compatable with and all the great games that can be played on him … and have the Mac kid talk about the games you can play on him … BOTH of them. Screw all those enthusiasts, I’ll stick with somethning that works as well as my Alienware PC.

  23. Well how I feel about the whole thing is you all are just being whiners. Sure, mac has some comments that may make you feel a little on the sad side, so what? Now adays you just walk down the street and bump into someone and they’ll start cussing you out. Macs are just trying to show how they are better then pcs and using advertisement.

    Also, I read this somewhere on this page that macs get viruses. No they don’t, because of Windows program running on the DOS system its easy to break in through the DOS system and put viruses into Windows because its a program. Macs have no such thing making it impossible to put a virus on inless if you would dilibertly take your own computer and put some kind of homemade virus, but it couldn’t spread from mac to mac, so it would be stupid anyway.

    Macs are overall more affordable, easyer to use, looks better, and preforms better, and will stay that way as long as you have it. Also with price you have almost a 900 dollar swing if you didn’t know. Macs come with around 400 dollars more in software, and PCs have to spend around 500 dollars at the very least on maintenence throughout their lives.

  24. Well how I feel about the whole thing is you all are just being whiners. Sure, mac has some comments that may make you feel a little on the sad side, so what? Now adays you just walk down the street and bump into someone and they’ll start cussing you out. Macs are just trying to show how they are better then pcs and using advertisement.

    Also, I read this somewhere on this page that macs get viruses. No they don’t, because of Windows program running on the DOS system its easy to break in through the DOS system and put viruses into Windows because its a program. Macs have no such thing making it impossible to put a virus on inless if you would dilibertly take your own computer and put some kind of homemade virus, but it couldn’t spread from mac to mac, so it would be stupid anyway.

    Macs are overall more affordable, easyer to use, looks better, and preforms better, and will stay that way as long as you have it. Also with price you have almost a 900 dollar swing if you didn’t know. Macs come with around 400 dollars more in software, and PCs have to spend around 500 dollars at the very least on maintenence throughout their lives, because of spy ware, ad ware, and viruses, which macs cannot get.

    Oh yes, for you “use to be mac guys”, please open your mind to the new world of computers and not the computers of 10 years ago. Macs are just all around better then PCs now. Almost all of your troubles you had on macs 5-10 years ago aren’t even excuses anymore, because they no longer exist. It is like compareing the old windows 95 to the new macs, Its just stupid. Every year apple comes out with something that just blows PC away, and they aren’t affraid to admit something didn’t work in the past and then they accually change it and make it better!

    For the gaming issue. The only reason why PC has more games is that for every mac there are 10 pcs. If I was a business I’d probably make games for PC too. It’s just a good marketing strategy. Does that make them a better format for gaming, NO! And now to finally shut up annoying people about it, Macs are making it so you can run a PC on a mac, so you can run your games on it pretty much, shows how advanced macs are. PC running a mac…. lol, impossible, well yeah it is.

    As for the Snobby part, no we are not. The reason we get this way is people ignoreing us on the part of reasoning the two computers with no loop holes. For our attitudes, we are pretty much the same, I mean look at what you just wrote, now look what I wrote, pretty much the same thing isn’t it? And what does this have to do with PCs being better then Macs… nothing.

    Also, when you compare prices, I didn’t see anyone in here do it, but please compare computers with the same hardware with the Mac computers and not a cheap dell. That would be like comparing a Ford Torus and a Mercedes. And then please add in the lifetime cost and not the initial cost, as in the programs you have to buy for both programs, and the protection to the PCs.

    Well if this doesn’t convince you, then nothing will, so just wait like 5-10 years now, and it will be so obious to you that you can’t ignore it then.

  25. Hah, Windows couldn’t make a whole bunch of cool comercials showing how they are better.. its just a myth.

  26. A two button mouse PLEEEASSE! Why is it so hard for Apple to make a second mouse button. I use both Mac and PC at my work. A second button is soo key. Especially in the graphic design field. You give me a second button and I may just use the Mac a little more for designing…Which brings me to the age old Macs are better for graphic design discussion. If someone can genuiniely tell me why Macs are better for designing. PLEASE DO!!! I’m still confused with this. Is it the refresh rates with our monitors….Ummmm no…. is it because I can listen to my iPOD at the same time I’m designing..Ummmm no. ( I have a ZEN anyways) ..Is it the extra Mac features that Adobe lets me have… Ummmm, you get the point…. or is it something I’m missing. They are so far the same, performance wise anyways.. Illustrator boots up about 10 seconds faster on the Mac, but who really cares about that. Mac has a more stable Quark, but who cares about that. InDesign has come along and blown Quark out of the water, Well anyways can someone please tell me why macs are better for graphic design. I just don’t see it and these crappy Mac commercials aren’t helping me. Ohh one more thing… to anyone who is doing graphic design using microsoft office. Please don’t and please spread the word.

  27. there is one great film editing piece of software for the mac called final cut pro, but then there is adobe audition for the PC, pretty evenly matched.

    uh.. I have to assume that you meant Adobe Premiere because audition is for sound editing…

  28. because of Windows program running on the DOS system its easy to break in through the DOS system and put viruses into Windows because its a program. Macs have no such thing making it impossible to put a virus on inless if you would dilibertly take your own computer and put some kind of homemade virus, but it couldn?t spread from mac to mac, so it would be stupid anyway. Macs are overall more affordable, easyer to use, looks better

    hahaha!! two of the most ridiculous statements in this thread. While it is certainly true that linux and FreeBSD based systems (OS X) are not a target for viruses it has nothing to do with the reason you gave. the OS X GUI is a program that runs on FreeBSD (an operating system) and FreeBSD is not immune to attacks or even viruses. The viruses that attack those systems are simply different. As Macs gain more and more of a market share, you will start to see more and more malicious activity aimed at them.

    I use both PCs and Macs and I love the mac for specific reasons, but as far as being more affordable, that’s nonsense. I can build a robust PC for much much less than I can get into a mac of the same proportion.

  29. The ads suck major ass. There so dumb there almost laughable at. There is nothing you can do on a mac that u cant do better on a pc. Those ads should be done for representing a pc totally wrong.

    I actually dont mind macs myself, but those adverts?

    Apple, shame on you.

  30. Oh and amlost forgot to mention.

    The reason macs dont get virus’?

    Because nobody makes them for macs…

    Because nobody uses macs…

    Coz they stink.

  31. I think Macs are pieces of **. The only thing I though they where good at was editing videos. I get really pissed at the stupid kid, or the Mac dissing the PC (or Windows) all the time. What good games are there for Macs anyways? What good product have they made other than the iPods? Microsoft made most of the good software for Macs, like Word, Excel, etc., and I also don’t see how Macs are more user friendly. That last part of course, is just an opinion, but I personaly have a much easyer time using a PC then I will ever have using a Mac. Windows Vista just came out yesterday, and I heard it’s a lot easyer to use.

  32. I’ve dreamt, ate, shat PC’s for about 25 years now – the last 2 years with me Mac have been the most productive yet. Damn you Msoft for turning regular computer junkies into just that. If you haven’t used a mac today, then go out there and get one. You’ll find every piece of software you’ll ever need. You’ll find that you can actually get inside your computer and fix things yourself (no worries bout voiding that warantee, first time computer owner). There is no fear factor. You LEARN more. You do not turn into a snobby twat, in fact if anything you’ll just wish you made the jump sooner. On average I have to reboot this machine once every two months. It kicks butt. Suspend/Resume everything works out of the box. No silly paper clips, Fido doesn’t make finding files a condescending task. Everything you do is quicker, more optimized. If you don’t believe me, go out there and try one today. Hell, start with the ISO’s floating around on the net if you’re that afraid, then go out there and buy the real thing.

  33. Cody:”Macs are just all around better then PCs now.”

    Smart Cody:”Macs are just all around better than PCs from 1998″

  34. macs suck, end of story. doesnt matter how you market the shit, you are all using medium of the same stick. who gives a fuck? it isnt some social movement…it is a household appliance…for all the mac users “talking about how great it is”…get a life, geek.

  35. Macs annoy me to no end. They are a pain in the a** to use, and for some reason their user base is extremely arrogant. Linux is so much more enjoyable to use and doesn’t assume you’re an idiot that doesn’t know anything about computers. I also use Windows XP, but still prefer Linux – especially at my laptop.

    I think the Mac ads should be changed to have some clueless grandma represent the mac user, She could jump up and down for joy because she only has one mouse button to worry about.

  36. I’ve been using macs my whole life, and I hate the ads, mostly because I hate the midget warlock they use for the mac side. Some of the complaints are justified, but I would be laughing more if Intel macs weren’t so much buggier than the bulletproof old G4s and G5s. I’m not so sure this transition was so great. And the video Ipod didnt work properly either. Macs have become just like wintel crap, proprietary, anal-vised computing, not the freewheeling way it once was.

  37. I blame apple for creating mis-informed users. They try to trick people into thinking they are paying for something when they are really getting tricked. Latest example is the dual quad-core mac. I have a mac friend that was convinced dual quad-core means 8 socket >.< ; He acted all smug at dinner one night saying "does microsoft have an 8 processor pc? Apple just came out with one." I replied "a what?" He went on to explain what he thought, and since I don't follow the apple market I sort of shrugged it off and thought "good for apple".

    Went home and did some research and found out what he was talking about. I couldn’t stop laughing. I had to call him up and explain to him what the difference between quad core and quad socket was. And it wasnt easy getting him to understand.

    All of my friends are into video production. They all have Macs. Macs are great for Final Cut Pro since it isn’t out on PC. I’m trying to get them to switch or at least try out CS3 since it kicks ass.

    I did just buy a Zune which I am pretty happy with. I’m really just glad to be 100% apple free (except at work). My mac friends are blown away by the screen size, resolution, sound quality and overall interface and product design. Compared to 30gig the iPod the zune has a faster processor, more memory, wi-fi and a bigger screen.

    I use a 2 x 3 GHz Dual-Core Intel Xeon at work for Photoshop and other digital media procuction apps. The thing runs like a cow. I apply a layer style and go on a 10 minute break come back and the gay-pride pinwheel is still spinning.

  38. The adds were only fun if Apple still used PowerPC RISC chips because they are better this Intel switch was Jobs attempt to get more windows users not improve the machine overall.

  39. I don’t like the ads, but I like the macs.

    Gonna buy an Imac soon, but I don’t want to be sucked into this apple-elitism.

    I don’t even see the joke of “Hi i’m a PC – Hi I i’m a mac” thing.

    A mac is a computer.

    A PC, is a personal computer.

    But isn’t a mac, a personal computer too? if you have to believe the apple-fans, a mac is far more personal then a pc will ever be.

    The mind reels.

  40. Unfortunately this post will be lost in cyberspace, on a small server somewhere, BUT THAT DOESN’T MEAN IT CAN BE IGNORED. I love how mac make/market products. So they start with a good idea, let’s take the iPod for example, they say ‘let’s stick a hard drive in a media player!’ That done, they make an ad, “hmm, what shall we do, we want to attract a younger audience so we can suck them in easily, let’s just use lots of bight colours, a song that sounds modern, and a shot of our product. they make thousands, meanwhile others catch on to the hard drive player. And improve it, before you know it you get companies like iRiver who add text reading, image viewing and video watching, after thousands of brands surpass it, Apple goes “hold on we can’t look like an inferior company, lets make one model that you can look at video on…

    “Why should I by a video iPod, all the other players here have more format support and better features?” “Because it’s got apple on it”

    and BINGO you get thousands of cloned kids only buy stuff with a logo, because of it’s pure white design, the more curious thing is, in china, white symbolises death, how does mac sell there? We don’t know, Mac think there is only America out there, and that all of them praise the high and mighty Steve.

  41. If the ads work on stereotypes then Justin Long should be an effeminate dude or a weird nerdy woman

  42. I HATE THE MAC GUY how about this what happens if my hard drive craps out well with a pc i can replace with a mac i have to send it back WITH A HUGE SHIT LOG !!!!! (if this has already been said thank you. ) The newest MAC commercial states that they run windows vista faster is this true or is it just an opinion, I have an xps 1330 ITS the shit

  43. HI. im in 7th grade and am an admin on my shool’s network. we use 4 rather outdated linux and windows servers (one is just backup). to be perfectly frank, our network runs just fine. also, our shool just got a big tech grant from some cable company. we bought 6 macbooks (or as me and my geeky friend like to call them: craptops). I’ll tell you: it has been a heck of a time trying to get the macs connected to our servers. after you do that, you have to educate the entire school about how to use them. our school only has >400 people (great for a public school). this is a LOT of work.

    WHY WE CALL THEM CRAPTOPS:

    They are slow with almost all apps, even simple ones. a prime example is a program called inspiration. it is a chart program that runs rapidly on the 64 Mb ram, P II processor IBM 600E-series i am using right now. But the craptops??? Noooooo. it takes about 1.5 min to save a file. AND THEY HAVE 512 MB AND 2.6 GHZ PROC!!! actualy, if you look at them, the only programs that run well on them are the apple ones. this says a litttle bit about apple’s buisness practices.

    APPLE HARDWARE THAT SUCKS:

    very little. its the apps that are so bad here are three examples: -keyboards (the brand new ones) they look cool… but then you realize that they have the funtionality of an old laptop keyboard.

    -mice (all of them) oh my… only one button on the previous gen ones. and have you seen the really old ones? those little ugly and uncomfortable round things? also, the new mighty mouse is not as great as it sounds. tou can get a cheap logitech mouse with the same functionality for half the price.

    -monitors (the “cinema display” ones) come on… they cost a fortune and are no better than a dell or samsung one… probably worse

    APPLE HARDWARE THAT IS GOOD:

    the comuters. now that they use intel, you can install XP or Vista on them and have a whale of a time.

    iPods- (all of them) they are overpriced…but then again, so is all flash memory

    thank you for this site.

  44. Im not really tech smart but iv had a mac and a PC. I can use and operate a PC a hell of alot easier than the mac. i dont understand the one fu*ng mouse button. The mac i got had almoast no memory i got maby 5 games installed and it wont let me put any more on. and the last time it screwed up i tried the ctrl+alt+deleat and it did nothing. i dont know, maby im just used to the PC but for me macs are not easier to use and my next computer will definantally be a PC. as for the commercials macs do lock up you do have to buy new software and you do have to reboot

  45. They’ve been trying to do that ever since bloating that their G3 processors are so much faster than the Pentium II. For all consumers know, the clock cycle number is all that matters. Now that I know better, it’s like comparing how much faster car tires rotate than a bus tire; both vehicles traveling at the same speed. :-)

  46. SHUT THE HELL UP MEANDEAN! GOTOHELL! SPRINT IS STILL GREAT, BECAUSE I LEARN TO IGNORE AND NOT MAKE A BIG DEAL OUT A LITTLE THINGS, BECAUSE YOU ARE A WHINING BABY WHO WANTS TO MOVE THE SUN BECAUSE IT’S TOO HOT, THAT YOU ARE. YOU SUCK. I HOPE YOU GET BLAMMED. nkejg a g vhhn vasv

  47. Apple sucks ass*….their “computers” have given me nothing but grief for the past 7 years as an admin at my school system. Haven’t had a PC arrive dead, but I’ve had macs arrive dead. Mac OS X server sucks ass…so much more bs to use than a Windows server and locks up since day 1…yeah, impressive.

  48. Apple’s current ad campaign has left me feeling frustrated. Its the same frustrated deep seeded anger I feel when I watch a video of Bill Oreilly on youtube. You know, when it sounds like hes making up this giant lie, right in front of you, and finishes his rant with “There is no ling here, and you know that!”. As if adding those last words makes it all completely believable. You sit there wanting the person hes interviewing to be able say something, but he never gets the chance. Oreilly has already cut his mic.

    To sum it up, I feel lied to, and I want PC to have a chance to stick up for himself.

    Mac commercials = Bill Oreilly

  49. zac you miss the entire point. lots of video editing is done on macs (though avid is also popular and high end – not sure if its pc only). you think it dilutes the point the campaign is making of pc users not all being nerdy men that only make spreadsheets? the advertising agency microsoft hired of course used macs to edit their video. damn some of you fanboys are so blind it makes me think that these mac ads are propaganda to start a new elite race of aryan computer uses, with one button and one color.

    Wake up, a computer is a computer, mac is just a brand. They use lenovos in space cause they work, do you really believe the mac is worth that extra money? I mean is Nasa that stupid that they would choose a grossly inferior product for something as complex as space exploration? Stop defending your brand like its a family name. Fuck its just a computer. They all work, and they can all do the SAME shit. It doesn’t make you cooler. In fact, in some respects unless you’ve chosen the mac for the right reasons (haven’t found any myself as my pc does everything fine), buying one actually speaks to your impressionability and your ease to jump on a trend. Let’s be honest most people who are buying macs now are buying them to be part of the cult, plain and simple. They haven’t been using their pcs going, fuc this doesn’t work the way I want, I need a different OS. BS.

  50. also, consider the possibility of the exact same advertising agency doing work for both microsoft and apple. Not the case, but could be. Would that spin your brain? its a brand. There are supposed to be lots. Freedom is choice. You don’t need to buy apple everything. Do you have an apple pillow? maybe you need apple condoms now too. Think it over, don’t let them shrink your brain – it’s what they want.

  51. All I’m gonna say is I’ve had PCs most of my life, and after about a year maybe less, it starts to suck, and you throw all kinds of money at it for anti virus and maintenance. I’ve had this mac for 4 years now, the only extra money I threw at it was for (the overpriced) microsoft office. No anti virus every year, no repairs, and it still runs like I pulled out of the box yesterday. While they’re cheaper out the gate, PC’s are not worth all the stress and money you have to put into them in the long run.

    Why do you think Bill gates is the richest man in the world?
    Answer: you need a new computer every two years.

  52. I’m a 22 year old girl, and I hate those mac commercials. I have a pc. I’ve used macs before, but don’t like them. I think those commercials are really unfair, especially the way they talk down the pc. If you have to resort to making fun of your competition to sell your product, then there’s something wrong.

  53. Just like many other ads, Apple tries to show they are better by discrediting or downplaying Microsoft. Can Apple not simply sell itself on it’s own merits? Or do they have to try to make you feel bad about a PC ? These type of ads simply show that Apple is worried about Microsoft so they try to put them down and obviously can’t sell us on whatever benfits their product may offer. I would hate to look like a Mack user doorknob anyway !

    Pepsi does it with Coke Chevy Does it with Ford Paper towel companies do it Tampon companies and Politicians do it to each other

  54. Macks do have a second mouse button people ! but you need to pry it out of that “joe cool” gay boy’s ass !

    Macks, or should we go back as far as Apple ? have always been second rate, they just try to sell you the dung heap that they are better. Why the name ? Kind of like Datsun went to Nissan, the Rabbit became a Golf ? Same shit different name, but for those unsuspecting ones that didn’t follow the history….. they get caught.

    No viruses on a Mack, not because of a superior design ! There aren’t enough around for hackers to waste their time on. This is the benefit that gayboy should advertise. ” Macks don’t get viruses, there are very few of them out there ! No wait I didn’t mean that, errr we only have one mouse button, thats it ! Noooo, umm maybe its because I am a smug little gayboy ? Well I really have a secret fetish about Billy Boy, but well we are just better cause I can put down the other guy !”

  55. I resemble those remarks !! Please see me in my upcoming gay flick “Just my Dong” And if you want that second moude button, it is up my ass !! cum and get it.

  56. Why are you all putting down Mr. Jason Long ? This tallented young actor is starring in our new made for TV movie “Die Soon”. Also please buy a Mack so we can afford to stay on the air ( yes we got sucked into Mack shares, Shhhhhhhh).

  57. It’s funny reading these… I haven’t seen 1 complaint about Macs that isn’t a myth. A computational test (a simple test that counts exactly how fast the processor works), on the exact same computer (they used boot camp), showed that OS X works 20-25% faster than Windows. This applies to all applications (games included). Apple uses four button mice, with a scroll ball. Macs get virii? Not bloody likely. The only ever successful virus on a Mac was an installer with the password request disabled. You know what? It was fixed in a day. Apple makes the most powerful desktop computer on the planet. Pretty straight forward. Said computer is 30% cheaper than building you’re own (if it were possible… Heh.). Those commercials are hilarious… P.S. What would you Halo fanboys have done if Bungie had finished Halo for Mac before Microsoft bought them out? (That’s right, Halo Mac was in beta when Microsoft bought Bungie!)

    are you off your rocker? every complaint about macs made here is either from someone who owned a mac (so why would they lie?) or someone who actually knows what they’re talking about, unlike you who gets their information from the first google search result page that pops up. also a processor test proves nothing, just like saying that a 1000 HP Bugatti would beat a 500 HP Hayabusa. HP, like processor speed doesnt mean everything, the Hayabusa wins because it doesnt have all that shit weighing it down (like Macs)(there are many more reasons why the Hayabusa will beat a Bugatti but this isnt the forum for that). Also, if you really think that Macs dont have viruses than you probably still think the earth is flat. whenever the asshole apple support teams tell you to re-image or reboot… thats called a virus, and whats their genius solution? wipe it and start fresh. now that apple is more mainstream than it ever was we are seeing more of these crashes, you know why there were never any viruses for Mac before now? Because it was a total waste of time to make a virus for Mac, they were and still are dead. Apple is not a computer company, they are an Ipod manufacturer, the only reason we still see them is because they make the ipod, which is a completely overrated music player because almost any other music player has more memory for less money, oh but they dont have cool colors… and that brick breaker game… thats all i can think of. You know i build and maintain computers for a living and i can tell you that if you build your own PC it will ALWAYS be cheaper than buying a Mac and just as powerful if not more, if you really think otherwise you have no clue what your talking about.

    oh and P.S. – in 1997 Microsoft bought $150 Million in non-voting apple stock to keep them afloat and fund the “iMac” project. before that apple had stopped trying to make computers (because they kept being outdone) and poured their money into digital cameras, portable CD players, speakers, video consoles and TV appliences. All of which failed miserably. so every time you turn on your iShit, you can thank Microsoft for keeping them alive

  58. Lets lose the pride here people. Mac-Out of box, ready to go, no drivers, no viruses, spyware, ect. Last forever, even when driven into the ground by video happy people like me.

    Pc- well, got my daughter a brand new one for Xmas a few years back. Couldn’t keep up with what drivers were needed (to much work anyway) was scared to leave it online (viruses) had to download drivers to make everything work(it was new) and it was dead in 5 months, took 20 minutes to start.

    High tech pc? YUCK! They are absolutely inferior, hands down, no-contest! Mac-the way to go for a great computer, you GET what you pay for. You people are in such denial!!!!!!!!!

  59. We’re not tech-savvy enough for Linux, but at least we’re not… THAT GUY! points at working-class schmuck Good thing we all have degrees in marketing!

    Drives away in Audi

  60. You get what you pay for alright. Buying a Mac is like buying a car, granted that is within your means in the first place. Build your own PC and put Linux on it, leave the west-coast profiteers to squabble over idiot consumers

  61. the only thing a macintosh computer is good for, is looking good. – Anonymous all show no substance pretty much sums it up.

  62. This guy did a whole page on one of the mac ads. Here is what it comes down to, Macs assume their end users are stupid and lock down everything. PCs allow you access to customize and tweak almost everything. If you have the ability to get into the innards of a thing it will be easier to destroy. My grandmother and my 8 year old daughter use macs because they are easy and low maintenance. Evey tech and programmer I know (alot because of my field) use PCs and sometimes a Linux flavor.

    Grown up men that hold jobs use pcs (like in the commercial) little boys use macs. Also the majority of women that I know, give the choice would rather be with the PC guy than the mac guy in that stupid commercial. And lets face it, getting laid is pretty much why we do everything we do anyway.

  63. Those ads aren’t even remotely humorous. They’re not so much insulting in how they attack Windows, they’re insulting in that they treat viewers like they have no taste and no idea what is actually funny.

    They’re like someone who finds someone with an unusual name, with obvious “joke” potential, and they have to say it. Like if someone’s name is Dick. Mac ads will make fun of something like that, no matter HOW MANY times the same thing has been done…ad nauseum…

    What actually is funny, is that they are so untrue, and so many people get lured into this sense of Macs never have issues. And by God, I have endured so much Mac “just working” to last a few lifetimes. As a photo/video artist, I have experienced so much crashing on the mac that I switched to PC, and have never looked back. It was terrible, and the worst part? Clients don’t believe your excuses, “My Mac crashed like ten times on each image.” Meanwhile, with a PC, I’ve NEVER had to make any excuses. And now that I’m finally a true PC/Win user, I realize just how fracked up the Mac OS is. How queer it is. Sure, it abides Fitt’s laws and all that…but who cares? Is that worth all the crashing? Sure, I can just throw my mouse pointer to the top of the screen and it hits the menu bar, and saves me milliseconds, but then it crashes and I have to reboot. That costs me a minutes…time and again.

    I would RATHER have to become more coordinated with the mouse, than have to endure ten five minute delays on each image or video that I edit.

    Also, Macs hate keyboard shortcuts. You have to freaking turn them on, in some cases. Sue me if I get this a little wrong, because it has been years (of peace and productivity) away from macs.

    So, seeing these ads is just an outrage. And the concepts are totally stupid. And I find that people who do find the ads funny are actually the sort of people that I tend to not get along with in the long run anyway.

    Oh, and Macs don’t need drivers? Bullscrap. And they don’t get viruses? The OS turns anything that you run on the thing into a virus. Look, PC/Win supports thousands of the different platforms and hardware configs, pretty damn consistently. Macs: the hardware and the drivers to run that hardware are built by the same people in the same place, etc., and they STILL can’t get it right. It flips out, it freezes, it steals your DVD’s, it will just suddenly die, crash, beachball…and get this…with no third party apps, no bloatware, and drivers made explicitly for the hardware. To me, it’s a miracle that a mac CAN crash, with every thing they’ve got going for them.

    On the other hand, my current Win machine (the last one is over 8 years old) came full of crappy bloatware and anti-virus crap. And it still ran circles around the crap mac that I have, because the mac OS still can’t keep itself from crashing. And now that the bloatware and AV software is all gone (that’s right, no AV! So eat it) my win machine flies.

    What I don’t like about my win machine is the way that photoshop handles some shortcuts… THAT’S IT!

    And to those who say it’s a matter of preference, I say you’re wrong, too. It’s not. Macs are propagandized. If Windows sucks in some way, it’s because MS wants it to. If Mac sucks in some way, it’s because they do suck.

  64. And if you think that what I wrote above is redundant and repetitive, just like this sentence, then welcome to the world of what it feels like when Mac a-holes start talking about how Windows always crashes. It unequivocally does not crash for me ever. That doesn’t mean, it crashes once a week, once a month, once a year. It does not crash. Apps might ocassionally crash, but they NEVER bring down the OS, the way Mac OS has been made. And if you put a scratehed to hell DVD in a win machine, it plays it. Put a DVD with a piece of dust on it into a mac, good luck if you ever get the DVD back. Especially with those crappy slot drives. Oh yeah, slot drives …so cool…not. Stupid. You can’t play smaller discs, etc. On occasion I do actually come across someone who manages to get work done on a mac, and I think that’s miraculous. Here’s another thing: I can’t think of anything in the normal course of operating my PC that I can do to crash it. That’s includes opening a ton of windows, rendering video, editing a 12 mb photo, and watching youtube all at the same time. But I can think of ways to crash a mac in normal operation: just edit an image that’s over 12 mb. Play a DVD with piece of dust on it. Write something in word. check email. Power it on. Install something. Now, granted, some of those things don’t crash it all the time, but often enough that I just don’t do them unless I have to on my mac. Piece of crap. But my sister has a mac that she says hasn’t crashed in like a month. That’s her record, and she’s proud as hell. I have not crashed XP, Vista, Win 7…ever. The only win OS that I had crashing with was ME…14 (?) years ago! You bunch of mac losers.

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