Big.com: The Most Readable Results on the Web: This is mildly brilliant.
The most readable results on the web.
It’s another interface to Snap.com, just…well, bigger. Think about how many older people get frustrated with small type, and they don’t know how to make it bigger. If they found this, think about how many of them would use it above all other search engines.
Now, think about how you could market to those people. And think about how much money they have to spend.
Like I said, mildly brilliant.