Whatever 2.0 – It’s Getting Out of Hand

By on June 9, 2006

We (Deane) has talked about the utter meaninglessness of the term Web 2.0. Tacking “2.0” onto just about anything must be the cutting edge to do.

A few days ago I saw Nissan’s shift_2.0 TV ad. (I can’t find a link to the ad, but here is an article about the marketing campaign.)

I frequently read Mark Cuban’s (NBA Dallas Mavericks owner) blog. With the Mavs in the NBA Finals (which began last night), he is blogging quite frequently, even during breaks in the game. Anyway, in this post he uses “NBA 2.0”.

At some point, there will be some sort of cultural shift with so many uses of Whatever 2.0 that it won’t so cutting edge anymore and the phenomenon will die. Let’s hope that happens soon.

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Comments

  1. It was the same thing with the suffix “2000” in the late 1990’s. As the millennium approached it suddenly disappeared. I wonder why… :-)

  2. “At some point, there will be some sort of cultural shift with so many uses of Whatever 2.0 that it won?t so cutting edge anymore and the phenomenon will die. Let?s hope that happens soon.”

    Would that be considered Culture 3.0?

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