A few days ago I saw Nissan’s shift_2.0 TV ad. (I can’t find a link to the ad, but here is an article about the marketing campaign.)
I frequently read Mark Cuban’s (NBA Dallas Mavericks owner) blog. With the Mavs in the NBA Finals (which began last night), he is blogging quite frequently, even during breaks in the game. Anyway, in this post he uses “NBA 2.0”.
At some point, there will be some sort of cultural shift with so many uses of Whatever 2.0 that it won’t so cutting edge anymore and the phenomenon will die. Let’s hope that happens soon.