FM Launches Ad Platform

By Deane Barker on May 4, 2006

FM’s Advertising Platform Launch!: FM has launched a somehwat insane ad buying platform to get ads on any of the FM-managed sites (of which we are one). This is something of a personal milestone for John Batelle.

Nearly two years ago, while researching my book, I came up with an idea about online media, based on an author-driven world where publishers acted more like partners, and less like bosses, and where talent – that’d be our authors – might find a way to be supported in their valuable work. That idea turned into FM.

Hats off to John, Bill, Chas, Andre, Jon, Lovisa, Jonas, and anyone else I’m forgetting.

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