1984 Apple Ad

By Deane Barker on April 26, 2006

1984 Apple Newsweek Advertising Insert: And this guy scanned the whole thing.

In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer.



  1. Thanks for the truly awesome post, Deane…I remember when that ad was first published. I was 5 years old at the time and my mom (who was an OS programmer for bell labs) was teaching me how to use one of the original IBM PC/XT machines. I saw that ad and promptly realized the future of GUIs and how lame my 5151 monitor was (yes, even at the age of 5).

    I stumbled across your site a few weeks ago and it has provided me with many hours of entertaining reading while I should be doing other things at work. Keep ’em coming!

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