Dell Buys Alienware

By Deane Barker on March 22, 2006

It’s Official: Dell Beams Up Alienware: Alienware cases will be square charcoal boxes by the end of the month.

Alienware chief executive Nelson Gonzalez said that his company will remain a wholly-owned subsidiary of Dell, continuing its own brand, design, sales and marketing, and support.

Gonzalez said that to expand Alienware’s product line with more, highly-tuned boutique products, the company needed more resources. Although the company sells its PCs to customers in Japan, Korea, and Asia, Alienware didn’t have the cash to fund the worldwide expansion it needed, he added.