Mystery Blog Revealed

By Deane Barker on January 17, 2006

The Mystery Blog: It’s been revealed — the mystery blog that was auctioned for somewhere in the $60K range.

I have never heard of this blog. Not once.

The blog is The Blog Herald, as several people at Blogaholics guessed (ultimately, John Evans won the contest, which included a free copy of Blog Marketing).

Why did Duncan sell it? I’ll let him give the full reasons, but the biggest and best were that he was no longer enjoying writing it as much as he used to, and that there was a perceived conflict of interest with a blog that was in a blog network reporting on blog networks.

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  1. “I have never heard of this blog. Not once.”

    I know, right? I’d heard of the blog, but I would never have considered it to be anywhere near as popular as it was hyped, much less as a “Top 100” blog. Oh well, another example of how the blogging hype is way over inflated.

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