Business Blogs

By Deane Barker on January 7, 2006

Fortune 500 Business Blogging Wiki: This site aggregates blogs by the employees of Fortune 500 companies.

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

Found via this New York Times article, which says:

The goal, according to the Wiki’s creators, is to collect “active public blogs by company employees about the company and/or its products.”

But that can quickly become complicated.

For instance, Mr. Baker notes that Jason Calacanis’s blog, which focuses on technology, blogging and media in general, as well as personal stuff, is counted on the wiki as a Time Warner blog. […] But, Mr. Baker says, Mr. Calacanis “writes about his niche —-not much about Dick Parsons or the layoffs at Time magazine.”

Ironically, the biggest value of this site would be to the management of the companies listed. They could find all the blogs by employees of their own company, and (1) learn about what the rank and file think about the company, and/or (2) decide who to fire based on that.

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