Buying a Blog

By Deane Barker on December 24, 2005

Buying Blogs: The Blog Buying Checklist: Interesting discussion and story about buying a blog — a poker blog, in this case. He doesn’t reveal how much he paid, only that was less than $3,240 and that it makes $135 a month.

I always start with a frame of reference: 12 months’ profits (note: for a site less than 1 year old I substitute 12 months’ revenues).

From this number, I add or subtract “bonus” points based on certain criteria; if a site hits every bonus point, I’d be inclined to pay something like 36 months’ profits, whereas if it misses on every bonus point I might scale back my offer to, say, 4 months’ profits.