I hate to sound like a shill for one of our advertisers, but that Home Depot ad has been there for a couple weeks now, and I never clicked it. What’s the content of the ad? “Home Depot”. There’s a message for you. Thanks, I forgot that Home Depot existed.
I imagine that they’re advertising with us because they want people to buy Dad’s Christmas presents there. Out of curiosity, I clicked the ad tonight.
What to they have on the front page? Home security, wire-in networking products, and a phone with a video intercom. Geek nirvana! They’ve got awesome stuff over there, and all they’re advertising over here is, “Hey, guy. Home Depot, you know?”
My guess is that they’ll have a pretty poor click-through from our site because they just ran a logo instead of telling us what they already know to tell us at their own site. Even though it costs money to make new graphics, it probably costs even more money to just use what you have laying around.
I now heartily await for everyone to accuse me of rolling over for The Man.