Google and Its Legacy of Text Ads

By Deane Barker on November 20, 2005

How Google Tamed Ads on the Wild, Wild Web – New York Times: A good article about how Google changed Web advertising inadvertantly in 2000 by innocently demanding that all ads on its service be text ony. Remember the X10 pop-unders?

FIVE years ago, Web advertisers were engaged in an ever-escalating competition to grab our attention. Monkeys that asked to be punched, pop-ups that spawned still more pop-ups, strobe effects that imparted temporary blindness — these were legal forms of assault. […]

Today, Web advertisers by and large have put down their weapons and sworn off violence. They use indoor voices now. This is a remarkable change.

Thank you, Google.

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