Google Analytics

By Deane Barker on November 14, 2005

Google Analytics: All your traffic are belong to us.

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Via Joseph Scott.

Gadgetopia

Comments

  1. IMHO, it’s great for personal or beginner eCommerce sites but not for full time eCommerce. They are just getting more and more information about my business. Now they will be able to see where and how traffic comes in that does not originate through our Google AdWords ads. If this was Microsoft it would be a huge conspiracy theory, why is google so imune from the big brother factor?

  2. why is google so imune from the big brother factor?

    A great point. In my opinion, the next five years will bring Google and Apple under the same scrutiny as Microsoft. They will start to weather some of the same “evil overlord” criticism that Microsoft gets now.

    I read the other day that Apple is charging huge fees to allow developers to do third-party things with the iPod. Like you state about Google, if this was Microsoft, there’d be a huge outcry. But with Apple — like Google — it kind of slips under the radar.

  3. If this was Microsoft it would be a huge conspiracy theory, why is google so imune from the big brother factor?

    Do you think it has anything to do with the fact that most of us who use Google products and services aren’t required to pay for them with money. However, we may be paying for them in surrendered privacy.

  4. Do you think it has anything to do with the fact that most of us who use Google products and services aren’t required to pay for them with money.

    Absolutely. But that is the bigger problem. Since there is no money exchanged it is easier for Google to do these things than other companies because it goes somewhat hidden. What will happen if Google decides to start duplicating other website services or making an eCommerce site like Buy or Newegg? They have the money for inventory and the knowledge to make something even better than either of those sites. Or find a very narrow nitch and put 5-10 of their people on it just to make a few bucks. It will get very scary if these huge companies like Google or Wal-Mart start pushing closer to smaller and smaller markets which you and I probably earn our living supporting.

  5. Well after using Webtrends and having to pay $400 a month Vs. Free Google Analytics, I don’t mind letting Google look at my stats, the information I get from it is well worth it! While Google gets an understanding of what i do, i get a better understanding of what Google does, so it works both ways as long as your looking at the info it provides.

    Go-Go-Google!

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