Earlier this week there was some noise made on the Senate floor about soldiers wanting Armed Forces Radio to carry more than the one hour of Rush’s show. Senator Harkin (D-IA) complained that Rush and other conservative talk radio was dominating the airwaves already, and that AFR needed more “progressive” programming, all in the name of balance.
But later on, Senator Inhofe (R-OK) brought up the fact that it is audience demand that drives the programming on AFR, and the largest request from servicemen is for more of Rush’s show.
One of Rush’s caller’s picked up on that and suggested that people ought to adopt a soldier and pay for a Rush 24/7 subscription so that the adoptees aren’t dependent on Armed Forces Radio for their Rush fix. The 24/7 subscription gives the member access to all kinds of content through Rush’s website; mp3 podcasts of the daily shows, the DittoCam, an exclusive e-mail address to contact Rush, etc…
The 24/7 deal really frees up the member from having to listen at a specific time, and the soldiers that are clamoring for more of the show will get it for free (after a thorough screening process to weed out the leeches.) I can only guess that 24/7 is a huge money maker for Rush. And this deal sells even more for him.
Love him or hate him, Rush is very entertaining, and a dang savvy businessman.