Dvorak: Tech Writers Are Biased Towards Apple

By Deane Barker on October 20, 2005

Media Bias and Technology Reporting: John Dvorak makes a flameworthy point: most all tech writers are Mac users. There’s a conspiracy to promote Macs.

This is why when Microsoft actually does have a good idea, people look to trash it out of hand. With 90 percent of the mainstream writers being Mac users, what would you expect? The top columnists in the news and business magazines fit this model too. The technology writers fit this model. The tech writers and tech columnists for the New York Times, the Wall Street Journal, Newsweek, and Fortune are all Mac users.

I totally knew it.

(Of course, there’s a good chance that Dvorak is an idiot, if a well-published one. Reading some quotes on his profile at Wikipedia makes me wonder.)

Via Slashdot, sort of — they linked to it via about three other links.



  1. Every time Dvorak opens his mouth he’s bound to get flamed for it. Maybe he has a point. Then again maybe the media would rather write about a company that actually takes risks and develops innovative products as opposed to a company that’s been talking about Longhorn/Vista for the past three years and hasn’t shipped anything worth talking about lately. If there’s no news to report on Microsoft, what would you have the media do?

    Think of it from a marketing perspective. iPods are hot. If they want a piece of that mindshare all they can do is report on it. Apple is at a point right now where everything they come out with creates a lot of buzz. The press is going to capitalize on that in order to sell more copy.

    Don’t worry M$ will get plenty of press once Vista finally ships.

  2. 90 percent of the mainstream writers being Mac users…

    Yeah, right. Where did that number come from?

    I’d say that if there truly is any bias against Microsoft it’s because they are more of a “we can do that too” company rather than an innovator, and spend a lot of energy playing catch up with Apple and “snatch up” with other smaller competitors. Most of the time when Apple is in the news it’s about some new idea in software or hardware. There is pretty much a big collective yawn when Microsoft assimilates another company with better ideas than they have.

  3. Dave and Rob — why are you guys disputing an proven conspiracy? It’s obviously true. Your denials just prove how deep the lie has gone.

  4. A proven conspiracy? Proven by what? Dvorak saying so? And I’m the one who gets labeled as the conspiracy freak.

    Rob’s point is excellent; just comparing the new releases from the two companies shows exactly why Apple gets the press and MS does not. Most everything Apple has released in the last few years is sleek & sexy, but MS hasn’t really released anything major since XP (other than scary service packs.)

    And that’s not to say XP isn’t a good product. I’ve spent more time in Windows in the last 6 months than I did in the last five years, and I have to say there are some impressive things there. But the problem with Microsoft producing a reasonably stable OS is that it’s kinda like Kenmore shipping a new model of refrigerator. (Yawn) It just doesn’t measure up to a sleek new gadget like an iPod, which everyone knows will sell like crazy and change the way people look at and use technology.

  5. If Mr. Dvorak’s statement is true, then I’ve been I’ve been in the minority for my entire tech writing career. What writer or artist worth his or her salt wouldn’t want to use a Mac? I could say that I enjoy the eyestrain and headache caused by a display driver that likes to change settings daily, but I don’t. I could say that I enjoy receiving messages telling me my project is no longer on the disk and now resides with the Titans in Tartarus (and not explaining how I can retrieve it), but I don’t. I could also say I like to click the Start button to get to the Shut Down button and have a dialog box ask me “What do you want the computer to do?”, but I don’t. I do, however, like things that make sense and make my work easier.

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