Buzz Marketing with Blogs For Dummies: I found this in Barnes and Noble today. I paged through it — it actually seemed quite good. Some chapter titles:
- Checking Out Business Blogs
- Discovering the Buzz about Buzz Marketing
- Picking a Blog Solution
- Setting Up a Hosted Blog
- Taking Control with Independent Blog Software
I’ve always considered the appearance of a For Dummies book as the tipping point for a technology or practice.