Some exciting news for the site —
Later today, Gadgetopia will be joining the FM Publishing network of sites. This group is run by Jon Battelle and Bill Brazell — Jon founded Wired magazine, and Bill was in the group that started The Industry Standard. These guys have been around the publishing block a few times.
What does this mean for you? Well, some more advertising, to be brutally honest. But at least there’s going to be a strategy now. I’ve managed the advertising on this site myself, and I’m not very good at it.
Why more advertising? A couple reasons:
Google Adsense has tanked. I don’t know why, but revenue from that source has dropped about 50%. I mentioned it in this post, and I’ve had conversations with Google about it, but there are no answers. They say click-through rate is just on a downward slide for this site, but I (and commentors on the post I mentioned) think it has something to do with a server outage we had two months ago.
I want to do some new things, including a Podcast (do you capitalize that?). This is going to involve things like more bandwidth, and some strategy (and funds) from people who have done this for a while.
I really have no idea what I’m doing, in terms of strategy. I got an offer a few weeks ago to purchase my entire domain namespace, and that really got me thinking about what I’m doing here and what I need to do to make sure I can keep doing it for years to come. We’re getting quite a bit of traffic these days, and I need some help in figuring out where Gadgetopia goes from here.
So, I just wanted to be as up-front as possible with everyone about what’s going on. I’m excited to snuggle in next to the other sites FM manages, and I’m interested to see where this is going to take us.
Comments are open, and I’m bracing for the worst. Let me have it.