The airplane symbolizes the critical role Alaska Airlines plays in transporting fresh Alaska seafood to the continental United States and beyond. The paint scheme was produced in partnership with the Alaska Fisheries Marketing Board (AFMB), which promotes the export of Alaska seafood.
Out of gratitude for all Alaska Air does for the Alaskan economy, the paint job was paid for with tax dollars. All $500,000 of it. That must be one nice fish.