The Hard Drive Is The New Bling

By on September 10, 2005

I’m at a total loss for words. I can’t even think of anything clever to say about this, so I’ll just post a link and be done with it.



  1. “Bling” typically refers to flashy jewelry worn as the ultimate fashion accessory. But hard drives – especially miniature hard drives – are becoming the must-have accessory for today’s portable electronic devices.

    Last year I did a training for the guys over at Hitachi in San Jose. Despite this video might come accross a bit silly, the engineers over there are pretty smart. Pretty d**n smart!

  2. I’m guessing that this video is the bastard love child of an American ad agency and uninformed Hitatchi execs who probably think that this is what America wants to see. I’m also guesing that Michael’s engineer pals weren’t involved and were never asked.

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