Nielsen: Pop PDFs in New Windows

By Deane Barker on August 29, 2005

Open New Windows for PDF and other Non-Web Documents: Nielsen dictates an exception to his “open no new browser windows” rule. Seems like a good point to me.

When using PC-native file formats such as PDF or spreadsheets, users feel like they’re interacting with a PC application. Because users are no longer browsing a website, they shouldn’t be given a browser UI.