I’ve been thinking a bit about blogging lately, and here’s a little experiment I did this morning.
I went out to Technorati, and looked at its list of the most popular blogs. Then I visited each blog and looked at the most recent ten posts, and tried to determine what content was actually originated at that blog, and what content was just linked from somewhere else. So I counted each entry that was a link (perhaps with commentary) to another article somewhere else. If you linked to something that wasn’t in a feed of some kind (news, another blog), or if you only linked as an example or footnote to your own article, you got half credit.
So, in other words, 0% means that all of your content was original and could be found nowhere else. 100% meant that everything on your site was just a link to something else.
Here’s what I found:
|Talking Points Memo||15%|
That’s pretty interesting. Seven out of the nine blogs I surveyed consist primarily of content from somewhere else. And keep in mind, these are the most popular blogs.
This suggests to me that blogging is less about being a writer, and more about being an editor. People visit these blogs to get news they could get elsewhere, but filtered through the visions of the editors of these blogs.
One of the things I can take away from this as a software developer is that most blogging packages are geared towards authoring, but most of their users are using them for editing. We’ll have more on that in the future.
So is it the editing that makes these blogs great? Or is it something else? Why do you read your favorite blogs?