Discount Card Rebellion

By Deane Barker on July 11, 2003

Wired News: Gaming the Safeway Club Card: This guy (from, a great site) decided he didn’t think Safeway should collect personal data from him using his discount card.

“…Cockerham is organizing some of his fans in a gambit called The Ultimate Shopper, which screws around with über-chain Safeway’s Club Card system. … He signed up for a new Club Card and began offering visitors stickers with his card’s bar code. By placing the stickers on their cards, would-be Rob Cockerhams can band together, creating a single shopper with massive buying power. More importantly, they are monkeying with Safeway’s data collection, and employing the Web to do it.”