Tivo Owns You

By Deane Barker on July 19, 2005

<a title=”O’Reilly Radar > Tivo skips customer loyalty” href=”http://radar.oreilly.com/archives/2005/07/tivoskipscust.html”>Tivo skips customer loyalty: A great rant from O’Reilly about how Tivo is getting too arrogant.

One of the most ridiculous, and frequent, experiences you can have in the technology industry is listening to a bunch of marketers sitting around talking about how they “own the customer.” This customer is so loyal to us, they’ll never leave us. They love us. We own them. […]

I bet people at Tivo have that conversation [..] Tivo has already lost me for my next DVR purchase.

Apparently a lot of people bought Tivos so they could skip the ads in TV shows. And now that Tivo has moved away from that ability because of their fear of TV network backlash, the people that bought their Tivos for that reason are none too happy.

It makes me want to buy a Tivo so I can be mad and indignant too. I don’t get to do that enough.

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