Online social network links college students: Facebook is apparently the Next Big Thing. From the description in this article, it doesn’t seem much different from other social networking services. What makes one service (of any genre) take off, while others flounder?
Users of Facebook, can post a photo and a profile of themselves for free. The profiles include as little or as much information as the user desires, including basic biographies, lists of hobbies and interests, even home address and cell phone number.
Users control who can see their profiles — from only friends to all other users. Other users can then search the profiles for classmates, childhood acquaintances, people who share common interests.
Not surprisingly, it was started by three sophmores at Harvard. That’s the trick, I think — enroll at Harvard, think up a great idea, then drop out.