Does anyone have any current data or opinion on the legality of using a competitor’s name (both business and personal name) in the keywords META tag of a site?
We have a client whose competitor has listed the client’s business name and the client’s personal name in their keywords in a sleazy attempt to capture search traffic (it’s a professional services business where as many people know the business owner’s name as know the company name). It’s not working, but it just pisses me off on principle.
I know this isn’t the first time this has happened, but if someone can enlighten me on where we stand legally, I’d appreciate it. I’m guessing the answer is a big “you’re screwed,” but I figured I’d check.