Scripps Takes Latest Channel Direct to Web: The line between TV and the Web is blurring, as evidenced by this article. It discusses how the media company E.W. Scripps Co. put their latest “channel” directly on the Web.
HGTV Pro.com, the company’s first independent e-offering, began in January with dozens of three-minute videos on best practices in homebuilding, accompanying text and chat rooms. The ad-supported site will soon offer hundreds of new product demonstrations from a “virtual trade show” and Spanish translations.
To me, that sounds less like a “channel” and more like a “Web site.” At what point does the volume of streaming media in a Web site make it a “channel” like it was on TV?