WHO image rattles plasma TV owner: Not what you want out of an expensive TV.
[Bryant] Ayala of Bondurant [Iowa] said he noticed Monday night that the blue frame used by WHO-TV to warn viewers about winter weather closings appeared to have been burned into his recently purchased plasma screen.
A Web site called PlasmaTVBuyingGuide.com said that images can be burned into plasma TV screens, particularly when the image is displayed for more than a few minutes at a time. The problem is more common during the first 200 hours of use, according to the site.
Remember that this is why screensavers moved around originally — because of the mythical “burn in.” Supposedly this problem was resolved for CRTs a long time ago, but I guess plasmas are still in their infancy.