Geek squad to the rescue: I don’t know why, but I hear a lot about these roving Best Buy tech support guys. I have no idea what suddenly elevated them above “normal” on-site computer techs, but Best Buy seems to have struck on a good marketing thing here.
Best Buy’s Geek Squad employs white-shirted men and women with snap-on ties whose mission, for a fee, is to convert consumer wrath about complicated gadgets into warm and fuzzy feelings. […]
Since August, it’s had a Geek Squad precinct in each of its 650 stores. Now it’s selling house-call gift cards, including a $129 card specifically for setting up digital camera equipment and software.
The other day, someone I know who I didn’t even think owned a computer was talking about the “Geek Squad” like they were the Second Coming.
I saw one of the little branded Beetles in the parking lot of my local Best Buy last week.