Ask Jeeves

By Deane Barker on November 23, 2004

In search, the butler did it: An interesting story on Ask Jeeves, the search engine from days of yore. I’m surprised to see it’s even still around, and amazed to see it’s thriving.

Jeeves was initially known for its gimmick: It promised to answer any query formed in a question. Most of the time, though, Jeeves replied with irrelevant links, sending millions away to alternatives such as Google.

What a difference a few years can make. A top-to-bottom retooling of Jeeves, some savvy acquisitions, product refinement, a recent brightening of the search advertising market and a little halo effect from the industry’s Google mania have paid off for the roughly 500-employee company.



  1. I read this article and decided to give it a try.

    I’m not impressed.

    Any search engine that makes it difficult to tell the sponsored results from the actual web results is not going to get used by me. I did a search that displayed almost a dozen sponsored results before the actual web results. I think that?s what makes Google my search engine of choice. If I want to look at the sponsored listings, then I can easily differentiate them from the actual results. I think is being kept afloat by Google Adsense.


    Advertising is gay.


    advertising is gay.

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