In search, the butler did it: An interesting story on Ask Jeeves, the search engine from days of yore. I’m surprised to see it’s even still around, and amazed to see it’s thriving.
Jeeves was initially known for its gimmick: It promised to answer any query formed in a question. Most of the time, though, Jeeves replied with irrelevant links, sending millions away to alternatives such as Google.
What a difference a few years can make. A top-to-bottom retooling of Jeeves, some savvy acquisitions, product refinement, a recent brightening of the search advertising market and a little halo effect from the industry’s Google mania have paid off for the roughly 500-employee company.