You know the “obidos” that you see in every Amazon URL? I’ve been seeing it for years, and always thought it was odd, but never knew what it was.
Well, according to Joel Spolsky’s book, “obidos” (little “o”) is Amazon’s custom-built e-commerce system that they’ve been laboring over since they launched in the mid-90s.
Ho ho. Witty folks, those Amazons.