I was watching Saturday Night Live last night, and Ashlee Simpson was the musical guest. I dozed through her first performance, but was awake for the second.
Something went wrong. At the time, I couldn’t quite figure it out, but she sort of starting singing, then stopped, then the band changed songs, then she danced a little, then she wandered off stage. Then there was a sudden commercial. I was confused.
This morning, I wanted to find out what happened, so I Googled around for a while, not really thinking I would find anything. When would a botched musical performance on SNL be considered newsworthy?
On a hunch, I went over to Feedster, and, sure enough, the blogosphere was all atwitter over what really happened: poor Ashlee had gotten caught lip-syncing on live television. Apparently she never started singing at all — the wrong vocal track had been queued up and it didn’t match the song the band started to play. Bloggers already had thousands of words of commentary, and even a video file (AVI link) or two.
This (very funny) problem isn’t really my point. My point is that the blogosphere will cover things that mainstream media won’t. With traditional news outlets, there’s a much bigger tendency to pack journalism — we need to cover what everyone else is covering, so we don’t look like we’re behind.
No such limitation for bloggers. People blog about what they want to, and that’s often things that don’t even hit the radar screen of Big Media. Lesson learned: if Google News doesn’t give you want you want next time, try Feedster.