While cruising the interweb the other day I noticed a banner ad for a South Dakota Senate candidate and I was clearly not on a site based in South Dakota. This morning I came across the same ad on a different site. If you are in South Dakota you’ll see ads for Students for Thune in the middle of the page and again at the bottom. A buddy of mine in St. Louis sees a Verizon DSL ad. Is anybody else seeing ads for political candidates in their home states?
It’s obvious that they are identifying the location of my ip address and sending me the appropriate ad for my area. While I may have been the target of similar ads in the past it’s interesting that the first noticable use of this technology is by a political campaign. Prior to this election, politicians (with the exception of foxnews.com) weren’t known for embracing the web as a way to spread their message and fatten their wallets. They’ve moved on from filling up my answering machine to cluttering up the web pages I visit. Oh joy.