Business motivation: Kottke explains what I’ve always felt about Apple and what I’ve tried to get across with my endless Honda vs. Audi analogies.
Apple is basically a luxury computer and software company, akin to Gucci, Bang & Olufsen, and Calphalon in their respective industries. They aim to produce well-designed innovative products, provide a high level of service, and charge a premium for it.
Much has been made of Apple’s paltry OS/hardware market share, but when you think about it, when a designer label can capture even 5% of a market that competes heavily on price, that’s an impressive achievement.
Why don’t I think this will be the last word on the subject?