Video In-Game Advertising

By Deane Barker on September 20, 2004

Banner Ads Invade Gamespace: Soon, your Sims character will be able to kill other characters by throwing a Coke vending machine at them while they hide behind their Audi A6 and try to call the police on their Samsung phone.

In-game ads featuring all the bells and whistles of their web-based counterparts offer an unprecedented opportunity for the game and advertising industry to commoditize online game-players. With capable and established firms providing enabling technology, game publishers will soon reap the benefits of even greater profits, at least in the short term.