Eyetrack III

By on September 8, 2004

Eyetrack III is a project designed to study where a user’s eyes look when they are reading a web page. The results are then used to improve the layout and usability of news websites. Pretty cool stuff.

The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.

Via Dan Gillmor



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