Ever find referrers in your logs that make no sense? Sites that couldn’t possibly have a link to your site?
I found this product online, which is the first tool I’ve found to accomplish referrer spamming. No link or name because I don’t want to promote it.
[This app] is a Windows-based mass referrer spammer, which means that it will make a connection to a buttload of sites of your choosing with any referrer URL and User-Agent that you specify.
This accomplishes several things. Firstly, it generates webmaster traffic from webmasters checking their referral statistics. Secondly, it boosts your link popularity and thereby your Google PR, because a lot of sites have public referral stats with linked entries.
How did I find it? Checking my referrers, of course. They counted on me being narcissistic, and it worked.
At least by calling it a “spammer,” they don’t try to put lipstick on a pig.